Meet Fiona Rayher. She co-founded Hoovie.movie
, a platform for people to host and attend uniquely social cinema experiences where you watch great films and connect with like-minded people face-to-face: virtually and in-person (pre-COVID).
We love the work she has been doing to connect our communities. She has recently launched a FrontFundr campaign to raise $250,000 to build to worlds first social cinema app, check out the campaign here
What inspires you?
People who actively leave the world better than they found it.
Folks who overcome immense challenges, against all odds.
Art at Burning Man.
Nourishing company/organizational culture.
The imagination and strength of children.
Tell us about Hoovie?
Hoovie makes it easy to host and attend uniquely social cinema experiences - where you watch great films and connect with like-minded people face-to-face: virtually and in-person (pre-COVID).
Our vision is to become the primary marketplace for social cinema experiences, and redefine the movie-going experience to be social, human and conversational.
To get a richer picture of who we are and what we do, see our blog.
Through our platform, ticket sales are distributed to hosts - who can choose to keep or donate their share, film rights holders, and Hoovie.
We also support brands and organizations engage their audiences through co-branded films in our catalog and themed collections.
In a world where independent cinema is under threat, I came to Hoovie as a filmmaker, wanting to create a financially viable distribution stream for independent films to reach their highest potential through truly meaningful cinema experiences. Along the way we came to understand the power of film to build communities of interest and spark conversations, and relationships, that create true belonging.
More than just another way to watch a movie, Hoovie screenings become containers for connection and exchange, couched in the comfort of human hospitality.
You are raising money on FrontFundr, why did you choose a community raise for Hoovie?
I chose a community raise because I wanted more Hoovie customers to be owners, and Hoovie owners to be customers. I also needed a break from the traditional way of raising money, which oftentimes feels like you need to be a part of an old boys club in order to do well. In contrast, I wanted to raise money in a way that’s more community minded - aligned with Hoovie’s purpose and mission. (The last thing we want Hoovie to feel like is an elite club!) It also feels good to participate in an economy that supports more people to generate wealth, and contribute to what they care about at the same time.
How are you changing the world?
I’m changing the world by reimagining - through Hoovie - the way people engage not only with film, not only with issues and ideas, but also with each other.
What is your superpower?
I seem to have an ability to take an idea, and with zero knowledge or experience, figure out how to turn the idea into reality - whether it be a film, a startup, etc.
‘You can't use up creativity. The more you use, the more you have.’